There's a kind of innocent, sweet charm about the way the clothing are photographed and styled in the catalog. It reminds me of Toast but in a more childlike way - which, not to be creepy, is right up my alley. I love the simplicity and timeless designs and the fact that everything looks so effortlessly put together. I can't attest to the quality of their clothing because it's only available in Japan and I haven't found a way to order them for international buyers. People talk a lot about the French way of dressing, but I think the Japanese have a calm sense of wabi-sabi that translates to the way they behave and dress. A lot of people associate Japanese fashion with some horrifying scene from Harajuku on the weekend, but the best of them have an uncanny appreciation for heritage, well-made goods.
Edit: Look what came in the mail today -- my new rucksack from Ally Cappelino!